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The effort is being supported by NHL corporate partners as well

The NHL is making its first formal move into esports, launching an int’l one-on-one tournament for EA Sports’ “NHL 18.” The tournament, which will be called the ’18 NHL Gaming World Championship, is a venture between the NHL and three of its global broadcast partners -- NBC Sports, Sportsnet and Sweden’s Viasat. Players from across the U.S., Canada and Europe will be able to NHL 18 Coins participate in the tournament, competing for a $100,000 prize and a trip to the NHL Awards in Las Vegas, where the finalists will compete at the Esports Arena Las Vegas at the Luxor Hotel and Casino.

The effort is being supported by NHL corporate partners as well, with Bridgestone and Honda serving as global partners across all three regions. Dunkin’ Donuts and Geico will sponsor it in the U.S., while PepsiCo Beverages Canada and Scotiabank will sponsor it in Canada. NHL Chief Revenue Officer Keith Wachtel called the tournament “absolutely a phase one test,” noting that the league wanted to initially move into esports by providing the largest opportunity for players to participate across the world. The NHL has spent the better part of the last year working on the project.

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