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Call Sumo
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  • San Jose, CA
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Call Sumo posted a blog post

Is AI in Marketing Merely Over-promoted?

Does it seem like you hear about artificial intelligence (AI) everywhere you turn these days? That’s no surprise when you consider that hype and popularity go hand in hand. Business owners claim that AI will change the way that every employee works while consumers state it will change their lives. At the same time, many people feel worried that the automation available…See More
Jan 6
Call Sumo posted a blog post

AI and Marketing: Robot-proofing Your Job

New technologies that use artificial intelligence (AI) are appearing at a rapid rate in everyday life. Siri by Apple or Alexa by Amazon, two well-known voice-recognition programs, are just one example of this. Another is the image recognition employed by both Google and Facebook. Most people in developed nations use one of these applications daily, which is why AI has…See More
Dec 30, 2018
Call Sumo posted a blog post

The Important Role AI Plays in Marketing

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology.Artificial intelligence (AI) allows marketers to analyze a consumer’s behavior in-depth and then predict his or her…See More
Dec 23, 2018
Call Sumo posted a blog post

Flashy vs Usable: Discerning Trends in Analytics that are Business Ready

Today’s business owners need artificial intelligence (AI), embedded analytics, and natural language processing to analyze trends and be prepared for the future. Call Sumo provides all three.AI has surpassed big data…See More
Dec 16, 2018
Call Sumo posted a blog post

How Artificial Intelligence Redefines “Search”

Not making a decision might be the path of least resistance, but it’s making a decision all the same. When you do nothing, things will still eventually change and you will have to deal with the consequences of your inactions whether you want to or not.The concept carries over to artificial intelligence (AI) and machine learning as well. It’s already happening, and its…See More
Dec 9, 2018
Call Sumo posted a blog post

Debunking Myths About Artificial Intelligence

Artificial intelligence (AI) has had a dramatic impact on numerous industries in its short life. Some of the most prominent include retail, finance, media, and healthcare. Organizations in developed countries across the world are enjoying the freedom of not having to hire workers to complete manual, tedious tasks. That is because AI has made it possible to automate them as…See More
Dec 2, 2018
Call Sumo posted a blog post

How AI Gathers Valuable Consumer Insights

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology.Artificial intelligence (AI) allows marketers to gather consumer insights and then predict the consumer’s next…See More
Nov 18, 2018
Call Sumo posted a blog post

AI Terminologies for Marketers

Artificial intelligence, more commonly known as AI, is continuing to make a big impact in popular culture as well as numerous industries. Examples includes chatbots that acts as customer service representatives, personalized recommendations for customers based on past buying history, and automated driving machines. To say that AI is impacting the world at large is quite an…See More
Nov 11, 2018
Call Sumo posted a blog post

How AI Promotes Personalized Communication

When people first heard the term artificial intelligence (AI), they couldn’t really grasp what it meant. The Internet was still growing slowly, and people weren’t at a point of accepting that AI would become a daily part of life. Both consumers and the Internet have evolved since that time and people have greater expectations of the companies they do business with online. The mindset of…See More
Nov 4, 2018
Call Sumo posted a blog post

AI and Healthcare Marketing by 2020

Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI creates a unique, tailored experience for each user. Today’s gadgets behave much more like personal assistants than simply another form of tech. Modern devices can watch a user’s personal calendar, send reminders to take medication,…See More
Oct 28, 2018
Call Sumo posted a blog post

The Marketer of the Future and Conversational Marketing

The Internet changed the world for marketers 20 years ago and smartphone applications changed it again 10 years ago. Now that conversational marketing is here, it’s set to change again. This term refers to driving customer engagement by encouraging them to share feedback while building brand loyalty at the same time. Early results indicate this has been a positive change for company…See More
Oct 21, 2018
Call Sumo posted a blog post

Improving Mobile Conversions Through Call Tracking

As the number of smartphone users continues to grow, so does the collective time spent on these portable devices. It makes sense then that mobile conversion should be priority for every business.If your business already has a mobile ad, how does it compare to that of your competitors? Perhaps you’re still trying to implement mobile marketing plans that you have studied from a variety of…See More
Oct 15, 2018
Call Sumo posted a blog post

AI Application at Every Stage of Marketing

In the summer of 2017, a State of Marketing Report released by Salesforce indicated that it expects artificial intelligence (AI) to be the most explosive technology in terms of growth. The organization Accenture echoed that sentiment around the same time when it predicted that AI will generate 14 trillion dollars of economic value between now and 2035.These well-known companies in the…See More
Oct 7, 2018
Call Sumo posted a blog post

The Phone’s Importance and Analyzing Your Calls

It’s a major understatement to say that the world is changing at a rapid pace. As we learn more efficient ways of communicating, newer methods continually replace older ones. For example, people can complete many errands such as shopping and banking online. Because of this, some marketers have the mistaken impression that the good old telephone call is no longer relevant. However, this is…See More
Oct 1, 2018
Call Sumo posted a blog post

Understanding Communications Intelligence and Analytics

Although the technology for speech recognition has existed for many years, it has served only rudimentary functions until recently. The technology, which came out for the first time about 20 years ago, stalled until larger companies began investing both time and resources into it. The Watson machine developed by IBM is a good example of this progress.The Technology That Powers Call…See More
Sep 16, 2018

About us

Call Sumo helps you to become a smarter business owner. It helps you to build better customer connections. Its intelligent features are that it integrates with most customer management software and track all your marketing efforts.

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Call Sumo's Blog

Is AI in Marketing Merely Over-promoted?

Does it seem like you hear about artificial intelligence (AI) everywhere you turn these days? That’s no surprise when you consider that hype and popularity go hand in hand. Business owners claim that AI will change the way that every employee works while consumers state it will change their lives. At the same time, many people feel worried that the…

Continue

Posted on January 6, 2019 at 10:49pm

AI and Marketing: Robot-proofing Your Job

New technologies that use artificial intelligence (AI) are appearing at a rapid rate in everyday life. Siri by Apple or Alexa by Amazon, two well-known voice-recognition programs, are just one example of this. Another is the image recognition employed by both Google and Facebook. Most people in developed nations use one of these applications daily,…

Continue

Posted on January 2, 2019 at 4:52am

The Important Role AI Plays in Marketing

Marketers can’t deliver relevant advertisements and messages to consumers unless they understand their motivations and behaviors. This requires following, collecting, and analyzing the digital trail of consumers to understand their demographics and psychology.

Artificial intelligence (AI) allows marketers to analyze a consumer’s behavior…

Continue

Posted on December 23, 2018 at 10:52pm

Flashy vs Usable: Discerning Trends in Analytics that are Business Ready

Today’s business owners need artificial intelligence (AI), embedded analytics, and natural language processing to analyze trends and be prepared for the future. Call Sumo provides all three.

AI has surpassed big…

Continue

Posted on December 16, 2018 at 10:27pm

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